Visitor Counting
Cross Point supplies various visitor counting devices that enable retailers to increase store performance by keeping track of the number of visitors. In combination with Cross Point Analytics, you can benefit from full insight in visitor flows and conversion factors.
Cross Point NEXUS Wireless Counters are stylish counters, designed to register the number of incoming and outgoing visitors of your store, as well as the flow of people inside your store.
The wireless counter network is scalable and extendable, which allows the possibility to create multiple counting aisles within your store. The visitor counting information from these aisles will provide you with insight in the flow of the visitors throughout your store.
The NEXUS Wireless Counters send the visitor numbers wirelessly to the CrossCONNECT Access Point, which sends visitor counting reports through e-mail, (S)FTP or to a shared drive.
The number of visitors let you to determine the conversion factor, the effects of advertising campaigns as well as staff planning.
Remote maintenance guarantees optimum operation at minimum cost.
Properties
Bi-directional visitor counting
Scalable wireless network up to 16 devices per receiver
Visitor counting reports
Entrance blocked detection
CrossCONNECT enabled
In today’s competitive retail environment, success is dependent on a thorough understanding of existing and potential customers. Constantly changing customer preferences, eroding customer loyalty and the inherent complexity of large retail organizations demand increased analysis of the customer behaviour.
Cross Point Camera Counters offer cost efficient, scalable and easy-to-install visitor counting. Combined with Cross Point’s CrossCONNECT platform, it is a powerful visitor counting solution.
Use Cross Point Analytics to obtain full insight in customer flows, trend analysis, evaluation of advertising and promotions and improve your staff planning. The collected information will help you to increase your buyer-to-traffic ratio and turnover per visitor.
Especially in situations where other infra-red based visitor counters cannot provide an adequate solution, the Cross Point Camera Counter can easily be installed and integrated in an existing local area network.
Properties
Bi-directional visitor counting
Scalable and easy to install
Visitor counting reports
CrossCONNECT enabled
Suited for use with Cross Point Analytics
